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Measuring the full lifestyle effect.
Measuring the full lifestyle effect. Manufacturers of synthetic carpet fiercely push their eco-credentials. Their websites are full of statements about how low their carbon footprint is and how their...
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Titus & Tangled
Gorillas in the wool. This is Titus (of Gorillas in the mist fame) as drawn by Emma J Shipley, a graduate of London’s Royal College of Art. Titus the Gorilla Emma has worked with Camira Fabrics to...
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The Finishing Touch
The Finishing touch is how one of our customers recently described the rugs they manufacture. They describe what they do as part of the experience a customer has not just of their beautiful New...
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New Zealand Road Trip
Our mantra to the market is all about “knowing where the wool comes from” Why? If you don’t know who made it and where, how can you measure quality, value, sustainability, ethics, etc..? But more...
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Guest Post – The Feldman Perspective
I’d like to introduce you to Brooke Feldman. Brooke looks after digital marketing for Nourison who make brilliant rugs from New Zealand wool. Brooke and I have been working together on some new...
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Camira’s Wool Grown Here..
It has been a few weeks since my last post – sorry! Coming soon will be a few pieces about my travels through New Zealand to meet with wool growers. Attached is a picture of A Laneve farmer and Wools...
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Wool For Your Bottom
Bit of a soap box rant – but I’m on the defensive. A concerned colleague of mine recently brought it to my attention that vinyl producers are claiming that their synthetic plastic material (Poly Vinyl...
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Sheep Shearing in Paradise
A short film cobbled together from footage I took in New Zealand this month.. It shows the shearing (wool harvesting) process. Check it out.. Filed under: animal welfare, Carpet, Ethical, farming,...
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Wool Season
It’s Friday afternoon, the last friday before Christmas. This will be the last WoolBlog post for 2013. The blog has been found 27,844 times as I write this. You might be visitor number 27,845 (sorry...
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Best Domotex Ever
Wools of New Zealand just experienced an amazing Domotex in Hannover, the most successful ever. Maybe we are doing something right? As the world moves swiftly from mindless (consumerism) to mindful,...
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Integrity and happy sheep
New Zealand has a reputation for producing clean white soft lovely wool. Recently via Facebook someone asked “Yeah that’s all OK but how do you treat the sheep?” I think this was a fair question,...
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Einstein and Spherical Sheep in a Vacuum
Today is Albert Einstein’s birthday, and weirdly there is no Goggle Doodle celebrating the great man? Albert Eintein With no Einstein we would not understand the curvature of space and time, we would...
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Future Materials.
Remember Crumbwool? Crumbwool is a carpet underlay which is the result of a partnership between Wools of New Zealand and Anglo Recycling. It’s made from 100% recycled content, Wool carpet off-cuts...
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Designing Smarter Textiles
Recently I was asked about the integration of electronics into carpets and textiles and what my ideas are to bring this inevitable merger together. That got me thinking… Is it inevitable? “Should we be...
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The Midas Rug
“All that is gold does not glitter” Being hand woven right now is the ‘Aulana Midas Rug’ created with Aulana technology. All the colours are created using Noble Bond’s remarkable invention that...
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Authentic Effects
Authentic Effects – It’s supposed to soften. Your carpet is supposed to soften in hue – if it’s a good one. Strong UV (ultra violet) light causes pigment to fade, so its no surprise that textiles and...
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I used to be a…
This pencil used to be a CD case. Pencil from the Royal Society of Arts “This pencil is made from UK recycled CD cases” The pencil is a brilliant piece of marketing. It allows the Royal Society of Arts...
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Resilient Wool
One of the key principles of the Circular Economy is to build resilience. If we build things that last longer then we delay chucking things away, and use less precious energy making and distributing...
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Working with nature.
Some very famous brands have been talking to us recently about ethics. Concerns have been raised about the wool fibre grown for their products. Animal activist groups, and lets be fair, who don’t...
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WOOL | THE NATURAL CHOICE
Wool creates the ideal habitat for homes and offices. There are so many reasons why New Zealand wool is the perfect material for humans to live with. Here are a few of the top reasons why wool offers...
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